One to One Marketing
Customers expect for companies to gather their personal information and know all their needs. This can be to your advantage as a small business owner. With your website you should have a way to collect emails and other customer information.
Like Amazon.com if you have the capability to record purchases and the recommend other products this will boost sales and increase buyer retention.
Your customers are your lifeline and you should know and anticipate all their needs.
In your store (if you have one) you should keep a book of your clients and what they buy, sizes, colors, brands, etc. Along with their contact information so you can be on top of new arrivals they would be interested in.
This small simple step will make loyal customers and help your bottom line.
I have many ideas on how to collect customer data at all levels and all price points. For more information or if you have a specific question please feel free to email .(JavaScript must be enabled to view this email address)